18 Dec Global Retail: The future of Martech
World Retail Conferences
Marketing in China has been shaped differently from the world by its unique channel mix and complex media matrix.
Under the development of today’s technologies especially the leap in artificial intelligence, our way of marketing for conglomerates and growing brands are changing in a fast pace. Regardless of the brand size, even for global renowned brands, creation in marketing concepts and innovation in marketing outlooks do matter. Apart from the sensual elements, marketing today is highly driven by technologies ranging from data analytics, content production, traffic conversion and performance based marketing etc.
AI enabled marketing content
Content creation nowadays has been ever productive due to the development of artificial techonogies. Beyond productivity, leveraging AI tools and algorithm enable the marketing content being consistence with the brand identity at a much lower cost.
Showcases of successful marketing strategies and campaigns leveraging AI technologies are presented by marketing heads of global leading brands in food and condiments sectors from creation to analytics.
