25 Sep Dive into the perfume & fragrances universe
For the first year
This year with Notes Shanghai the industry professionals are enabled to exchange with each other on specific themes such as raw materials R&D, new technologies in perfume production and digitalization in perfume industry etc.
Perfume & fragrances professionals and brand owners coming all over the world in Shanghai shared their knowledge and presented their brands in the exhibition of the Chinese version Esxence in September 2024. The themes and opinions shared on Notes Shanghai were with extreme high quality. With the leading Chinese perfume brands presenting their brands, local niche brands and global craft brands are also pulling strength to hit the Chinese market.
The local niche brands are highly differentiated from one another with its own oriental element presenting the brand, meanwhile the global niche brands are more adopting a traditional or classic way to build the scents and brands. Jo Loves is one of the most classic western brands that has showed its presence.
For niche brands in China, one of the most remarkable movement is that they are seeking into innovations in raw materials and their extraction.